Spectra

Solo project completed in 2 weeks as part of the Google UX Certificate Program.

Chosen Prompt:
Design an app for a public art museum to promote exhibitions and events and allow patrons to schedule visits.

Problem Discovery:
Museum apps fail to reflect the vibrancy and creativity of the museums they represent.

Critical Questions:

  1. What makes a museum experience memorable?

  2. How can design create deeper, more emotional connections with its users?

  3. How can an app communicate a museum’s atmosphere through interface design?

Competitive Analysis: The Getty
Strengths:

  • Functional & easy navigation

  • Clear organization

  • Offers unique information

Weaknesses:

  • Visual Design feels generic & uninspired

  • Does not reflect the richness of the collections

  • Uninspiring color palette

I began asking students two guiding questions:

  • What motivates you to visit museums?

  • What frustrates you about museum apps?

Based on these insights, I established three design goals:

  • Reflect creativity

  • Streamline navigation

  • Seamless ticketing

From these conversations, three key pain points surfaced:

  • Creativity disconnect

  • Disorganized navigation

  • Frustrating ticketing systems

User Flow:

Wireframes:

Final Design:

Bold Visual Identity:

Intuitive Navigation:

Integrated Ticketing:

What I Learned:
Looking back, one thing I would do differently is push myself to seek feedback from other designers. Though all of my user feedback was incredibly valuable in understanding the perspective of typical users, I now realize I missed an opportunity to hear from designers who might have provided deeper insights into the app’s design, usability, and visual elements.

Collaborating with designers could have challenged me to think more critically about my design decisions, refine the user experience further, and perhaps uncover solutions I hadn’t considered. In future projects, I’ll make it a priority to incorporate this perspective alongside user feedback.

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